Authority Micro-Mass Mobilization (MMM) is going to gear Groningen up for mass tourism. After years of the earthquake issue not being taken seriously, Groningers finally want to be recognised and seen again. Just as Groningen was pumped empty for decades through gas extraction, MMM is now pumping the region full of tourism.
During Noorderzon, Authority MMM therefore presents the very first official PREMIUM City Tour of Groningen. Guided by certified tourism coordinators, you'll discover the most important sights, highlights, and unique photo opportunities of the Noorderplantsoen.
This is only the first step. Authority MMM is currently working on a future-proof programme for structural visitor growth. Our goal is clear: put Groningen on the map, on a massive scale.
Credits Simone Viola
Credits Simone Viola
Credits Simone Viola